Grapefruit

A bright, flavor-forward product line — a citrus-driven identity and packaging built on punchy color and illustration.

The Grapefruit project also includes the self-titled album by Ayotemi, Samwyse, and Leo Manzari. Hosted by dompen in Los Angeles, the three DMV artists spent two weeks recording a blend of funk, soul, hip-hop, reggae, and R&B. The campaign drew on the grapefruit’s freshness and balance, with associate design by Zach Duke.